The interesting counterpoint to this is the newer 4K standard, which was introduced in 2012, but in less than a decade, 4K TVs have become the standard for the TV market, dropping in price drastically – just check out the best TVs under $500 for some excellent examples of affordable 4K TVs.īut 4K media is still relatively scarce. The first HDTVs started selling in 1998, but it wasn't until 2008 that Blu-ray was adopted as the new standard for HD movies releases by the major Hollywood studios – a full decade after the first HDTV went on sale. Even as UHD Blu-ray sales and 4K streaming options have grown, 4K media remains a small segment of the media market.
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